Five Ways to Establish Credibility as a Blogger
As go-to sources for innovative content, amateur bloggers have been teaching mainstream media professionals some new tricks. Once considered the sideshow of journalism, blogging has taken the center...
View ArticleHow to Avoid Confusing Your Global Audience
When people from different cultures collaborate, there are often communication problems, which can be exacerbated when using online platforms. A working knowledge of how different societies use context...
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How Zynga and Other Social Gaming Companies Sell Virtual Goods for Real Money
Zynga Homepage According to my Facebook News Feed, we are facing an agricultural crisis: I have more than 20 friends whose FarmVille crops need fertilizer. However, since FarmVille’s debut last June,...
View ArticleChecking in and Cashing out on Location-Based Social Networks
Social media has made today’s marketing less about controlling the message and more about asking questions. While Twitter and Facebook want to know what’s happening, Foursquare and other location-based...
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How to Create a Vlog
Like blogging, vlogging (video blogging) is a way to share your insights on a subject with an online audience. However, vlogging goes beyond the text of a blog post, transforming your content into an...
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